You understand as a publisher that click fraud has two sides. You can still make money when something or someone clicks on advertising without planning to buy the advertised product, but if advertisers find out, they won’t be happy. Hence, even though it may be tempting to ignore suspicious traffic, putting in place a reliable click fraud protection system is the best long-term plan of action, and as we’ll see, it’s not only a moral decision it can also make excellent financial sense.
About Click Fraud
Click fraud is a subcategory of ad fraud in which individuals or computer programs click on Pay-Per-Click (PPC) advertisements without ever intending to make a purchase or register for the service. It accelerates the budget exhaustion of advertisers, raises their cost per lead, and unnaturally inflates the revenue of the ad publisher. Protection against click fraud is crucial, particularly for industries where keywords are costly, such as commercial, legal, and medical software.
Not only will eliminating bot-driven click fraud boost your standing with present and potential advertisers. Cleaning up your traffic will also lessen your vulnerability to pricey attacks, lower your CDN expense, lower your danger of facing legal repercussions, and result in several other financial savings.
Why do people conduct click fraud?
In the case of the Methbot, hackers had created a complex plan to steal money from advertising and profit. Yet click fraud isn’t always committed by hackers. Competitors frequently join in the fun as well. It’s uncommon for businesses to pay low-wage workers to click competition advertising to encourage their staff to do so. Publishers are also at risk from click fraud protection because it could damage their reputation with advertisers. As a result, a publisher’s rival may begin clicking advertising on the publisher’s website. As a result of the advertiser paying the publisher without bringing in new users, this may temporarily increase the publisher’s revenue. But over time, it may give the impression that the publisher is engaging in click fraud.
